The Web is about customer power. It is the customer, not the organization, who is in control on the web. The customer searches, the customer clicks on that link (or not), the customer quickly scans your webpage. What will your customer do next? Click on one of your compelling links or hit the Back button?
Web marketing and selling is counter-intuitive. Big images of smiling faces and content full of marketing babble is what impatient customers hate. The way you keep a customer on the Web is to get them off your website as quickly as possible. If you do that, they’ll come back. If you waste their time, they’re gone in a flash intro.
Practically all websites start off as organization-centric entities, full of ego and pomposity, pretty pictures and meaningless marketing verbiage. Great websites are ugly and functional. They get straight to the point. They are honest and upfront and they always, always put the customer first.
This 1-day seminar on 5 May 2009 will give you the tools and arguments to prove that a customer-centric approach will maximize the effectiveness of your website.
What you will learn
- How to prove that putting the customer first maximizes sales.
- The three golden rules of ranking high in search engines.
- How to create killer web content based on a unique approach developed over five years of research and testing.
- Why task management—not technology or content management—is the most effective management model for your website.
- How to identify and measure the success rates of your top tasks.
Who should attend?
- Managers and marketing and sales professionals who need to deliver more effectiveness for business-to-consumer or business-to-business websites.
- Content or communications professionals who want to write better web content, and want to get that content ranking higher in Google.
Read the program of the seminar
Read the biography of Gerry McGovern
De Relatief-columns van Gerry McGovern
Watch the videoclips of the November seminar:
The customer is mean - The worst way to design websites - A link is a promise - It's 9:30, time to search - Getting the words right